The biggest mistake many businesses make is focusing on print ads and local news papers.  Here’s a different strategy taking root in cities across the nation.

Sedona, AZ  – It’s a classic mistake made by businesses; their marketing approach is focused on print advertising and word of mouth.

Fortunately, a new approach is starting to take root in Sedona to solve this problem.  “Local search” online is starting to cause a flurry of excitement for some businesses who are taking advantage of the technology.

More and more people are performing local searches on the internet before they ever leave their home.  It allows them to do all their research online and make decisions on where to find what they need right from the comfort of their home.

Less and less people are using the yellow pages phone book because of this.  On top of that, there are too many phone books circulating and it makes it nearly impossible to decide which to use.

Leveraging the trend shift is exactly what Laine Rening is doing for local businesses in the Greater Sedona Area communities.  Rening has developed a website that leverages search technology and makes it easy to use and implement, providing a budget-friendly solution for businesses that want to get their brands out there.

“So many companies still spend hundreds if not thousands on newspaper ads and other print advertising and are passing up on a golden opportunity to get in front of their target audience.” says Rening.

The internet is changing the way people find products and services.

And that is why Laine Rening has started DirectoryofSedona.com to take advantage of today’s trend toward hyper-local search.  This method puts control of local internet advertising back in the hands of the community businesses that need it most.

You are probably wondering how this can be.

With DirectoryofSedona.com you can add your local business to the listings.  Nothing fancy and nothing difficult.  The secret is that the directory is optimized for only local businesses that reside in the Greater Sedona Area.

If a potential customer is looking for “Sedona carpet cleaner” only the listing for carpet cleaners who have businesses registered in Sedona will come up.  It is that easy.

It ultimately puts the perfect prospect in front of exactly what they are looking for… your business.

Local search is a form of advertising that allows you to lower your overall costs.  It is cheaper than print advertising and gets you in front of more people when they are ready to buy.  The overall ROI of using the DirectoryofSedona.com makes perfect sense.

Local internet searches are only going to increase and it makes sense for more local companies to climb on board.

Get in touch with Laine Rening at Laine@DirectoryofSedona.com or via phone at 928-2024114.

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